Assessment 4 · CMWP

How Culture Affects Metaphor Design

The framework of designing a website is mostly about (GILT) which consists of Globalization, Internalisation, Localisation and Translation. Cultures around the world define how websites will look. (Marcus, 2015) When building a website, the designers should consider the globalisation and the differences between cultures. The more the site is acknowledging this diversity, the more people… Continue reading How Culture Affects Metaphor Design

Assessment 2 · CMWP

Writing an Engaging Non-Fiction Transcript

Working on a non-fiction script has some obstacles that we needed to consider while we were working on it. Non-fiction usually has a little more heavy lifting to do more than fiction due to many reasons. One of the explanations is that non-fiction mostly needs to educate viewers or make them act towards what they… Continue reading Writing an Engaging Non-Fiction Transcript

Assessment 4 · CMWP

Targeted Advertising on Facebook

Facebook is considered one of the most efficient tools in online marketing; it is easy and mostly affordable. However, it needs a strategy to benefit from its advantages. Targeting a particular audience is the main important thing in advertising campaigns. This can be done via using data that is provided by Facebook, or data that… Continue reading Targeted Advertising on Facebook